Many thanks to Peter for such a practical and informative workshop. Peter gave us many different ideas about how we could better our profile – a number of which are small changes to make, but which have a big impact.

One of the things that I hadn’t realised prior to the evening was that you could personalise your profile link – this was one of the first things I changed after the session.

If you weren’t able to make it on the evening, I still strongly recommend that you connect with Peter. He is constantly publishing interesting articles and his profile is a brilliant example of how to use Linked-In well!

You can check out some photos from our event on Instagram by searching #cjflourish

If you were at the event on Thursday and had your photo taken, we’ll be in touch over the next couple of days with your new profile pic. From the preview we have seen, they look fantastic!

The post Learning how to make the most of our Linkedin profiles! appeared first on Clark Jacobs Flourish.

1. Good media makes for good social media. Great photos, well-designed typography and graphic design, engaging and consistent writing, charismatic points of view, interesting reposts – these things need to be so good you want to share it with friends. Otherwise, it won’t be effective because no one will be interested.
2. Refine a writing style or tone of voice for your Social Medias and try to be the same personality across them all. However, just like you would change your own diction around your parent, your best friend, and your boss, your social media language formality can (and should) shift too. For example, it might be appropriate to be a best friend on Instagram making jokes and being whimsical but you’ll need to be more informative and polished in your newsletters. Determine these standards for yourself depending on your market. All of these tones should still add up to sound like one person… A like-able, charismatic person, preferably.
3. Don’t bog yourself down with media strategies, KPIs, data or analysis UNLESS you’re expecting one of these measures to change how you post in the future. Otherwise, you’re wasting your valuable time tracking them. It is good to use the numbers now and then to get an overall idea about your audience and their behaviours, but there’s an overwhelming abundance of numbers out there you can access. Be thoughtful and start small on which information you’ll track and use the knowledge to direct your decisions.

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1. Personalisation / consistency: People will relate more if marketing is personalised and there is a customised feel to the eDMs. Also ensuring a consistent look and feel is important, particularly in line with your business branding. This will allow easy connection across all marketing and communications that are patient/consumer facing. Remember ‘the brand glue is what turns a customer into a friend’.
2. Always assume that embedded images won’t be downloaded: when putting together your eDM make sure you can still get your point across if all images were replaced with a small X indicating it has not downloaded. Make sure the most important key messages are in the copy of the email. In addition make sure the email still looks good even if the images don’t appear.
3. Clean your database: when reviewing your post analysis reports from executed email campaigns make sure to learn from those results, clean up the database. Investigate further into the bounced emails, what initiatives do you have in place to retrieve accurate emails for those consumers? What processes do you have in place to get accurate emails from the beginning to avoid future bounces?

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